The beauty and fragrance business has generally been linked to luxurious, exclusivity, and custom. But recently, a single entrepreneur has challenged the outdated ways and reshaped how folks find and luxuriate in perfume. That innovator is Mariya Nurislamova, the CEO and co-founder of Scentbird, a fragrance subscription support which has developed right into a globally identified manufacturer.
Early Life and Training
Mariya Nurislamova was born in Perm, Russia, the place her fascination with fragrance commenced at an early age. During the Soviet Union, usage of luxurious perfumes was scarce, and her first encounter having a French fragrance created a long-lasting impact. This expertise sparked her lifelong passion for scents and their psychological ability.
Mariya pursued a B.S. in Arithmetic and Laptop or computer Science at Perm Point out Complex College, before moving to Big apple to carry on her schooling. She later earned a BBA in Advertising Administration from Baruch Faculty’s Zicklin University of Enterprise. This blend of technological and small business schooling gave her the resources to merge creative imagination with knowledge-driven system.
Entrepreneurial Ventures In advance of Scentbird
Ahead of launching Scentbird, Mariya constructed her entrepreneurial Basis with numerous ventures. She co-founded Neuvey, a digital advertising company, and Missionelle, a Ladies-concentrated on the internet Market. She also co-developed Beta 7 days, a networking conference for startups and business people. These tasks honed her techniques in promoting, technologies, and Local community-developing, planning her for her biggest problem still: disrupting the fragrance business.
The Start of Scentbird
In 2013, Mariya Nurislamova, together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, launched Scentbird. The principle was very simple but groundbreaking: a membership product that allowed shoppers to try a completely new designer or niche fragrance every month in the thirty-working day source. For the modest cost, subscribers could explore a huge selection of perfumes with no committing to high-priced comprehensive-size bottles.
The concept swiftly caught on. By addressing a ache position from the fragrance current market—accessibility and affordability—Scentbird turned a favourite amid perfume enthusiasts and informal shoppers alike.
Scaling the business
Below Mariya’s leadership, Scentbird grew quickly. In 2018, the company secured $eighteen.six mariya nurislamova million in Sequence A funding, led by Goodwater Capital as well as other notable buyers. The subscriber base expanded from just a few hundred to over 250,000, and the products line diversified to incorporate candles, skincare, and wellness items.
In 2022, Scentbird underwent a major rebrand. The refreshed id launched new eco-conscious initiatives, modern packaging, and an expanded variety of offerings. The company also expanded internationally, building its provider available to fragrance lovers in Canada along with other global marketplaces.
A Digital-Initially Strategy
Mariya Nurislamova recognized early on that accomplishment in the modern magnificence business demanded a lot more than fantastic solutions—it necessary Local community and electronic engagement. As CEO, she invested in social networking strategies, influencer partnerships, and content material-driven procedures that positioned Scentbird like a vivid lifestyle brand name.
Scentbird’s personalised advice method, driven by details and consumer Tastes, also set it aside from classic fragrance shops. This digital-very first, buyer-concentrated product continues to be central to the business’s expansion.
Further than Scentbird
Mariya’s entrepreneurial travel doesn’t stop at Scentbird. She has co-Started and assisted expand many other magnificence and Way of living brands, including:
Deck of Scarlet – A customizable makeup membership manufacturer.
Confessions of the Rebel – A crowdsourced fragrance line.
Goodhabit – A skincare model centered on combating blue gentle exposure.
Sanctuary – A fragrance collection impressed by endangered species and conservation efforts.
She also serves as CEO of Drift, a car fragrance membership manufacturer obtained by Scentbird in 2022. These ventures showcase her capability to diversify and innovate across various sectors from the elegance and lifestyle industries.
Challenges and Management Type
Like a lot of entrepreneurs, Mariya confronted troubles, particularly in securing early funding. Scentbird was bootstrapped for practically a year right before obtaining Preliminary support within the Business owners Roundtable Accelerator in New York. Mariya’s resilience and persistence served her navigate the competitive startup landscape.
Her Management type combines creativeness with info-pushed determination-creating. She emphasizes personalization, accessibility, and shopper knowledge, ensuring that Scentbird is not simply a product but a discovery journey for subscribers.
Legacy and Foreseeable future Vision
Nowadays, Mariya Nurislamova stands as Probably the most influential business people within the natural beauty subscription Room. Her work has not merely revolutionized how consumers interact with fragrance but has also motivated broader traits in e-commerce and personalization.
Seeking in advance, Mariya’s eyesight remains obvious: to carry on growing Scentbird globally, introduce much more sustainable techniques, and encourage customers to view fragrance being an obtainable, everyday luxury.
Conclusion
From her early fascination with perfume in Russia to starting to be the CEO of Scentbird in Big apple, Mariya Nurislamova’s journey reflects passion, persistence, and innovation. By means of her leadership, Scentbird has reworked fragrance discovery into a fascinating, reasonably priced, and personalised working experience—reshaping an business that once seemed untouchable.